Are you reading the small fonts?
After several experiences in missing to read important stuff written in small fonts, I thought to write a little about the experiences. This might help some.Example 1:
If you go to several super foods, health foods website, they say "as seen on CBS, Oprah" etc. I went on to reading what their claim was. Noticed that in smaller fonts, it is written elsewhere on their website - According to CBS, consuming fiber content is very good for the heart. Hence our product that is rich in fiber is very good. CBS has never approved or promoted this product, but still the logos of CBS and other major entities remain on their site with mis leading claims. If we don't read carefully, we will think that these products are actually approved/promoted by CBS and Oprah and others.
Example 2:
I recently went to a self service car wash hoping to save some money. It said $3 for car wash. I was excited. Swiped my debit card and started washing my car happily - presoak, foam, rinse, spot free rinse, dryer and everything. When I returned to the billing equipment, it showed $11. I was shocked. Then I happened to read the small fonts, which said, $3 for 4 minutes and so on. I took 15 minutes and hence the $11.
Especially in the US, marketing covers a lot of facts or hides them in small fonts or under labels. So its better to be careful. Try to read the small fonts, find the catch.
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